If a potential client couldn’t locate your business, it’s likely you will be losing out on lost profits. Creating or obtaining a vector based map illustration can make your business location easier to find, and it saves potential clients the time and hassle of obtaining a real map.

Viewers can’t understand your map unless it is accompanied by a legend. The legend is just a box of definitions placed next to shapes that are used in your illustration. The legend is usually placed in a corner of the map, and contrasted nicely so that you will notice it right away. The proper legend provides information quickly and without confusion.

Contrast is very important when designing your illustration. A viewer should be able to look at a map and depict which colors are assigned to which objects on your map without a second thought. The color design, thus, is just as important as the legend in that respect. Carefully pick our colors, yet also don’t try to use too many colors to represent different things- otherwise you could confuse visitors.

Your map illustration should be seen as a method of branding your business- so also investigate options in creating some form of logo or mascot to include on the map. The ideal logo would be set apart from any other logos or mascots you have seen. Including your logo in the legend as a symbol is another great way to show off your branding while also being discrete about it.

Maps become quickly outdated as new roads are built, buildings are destroyed, and environments change to reflect the construction of cities. It wouldn’t be uncommon to see a map only stay accurate for ten years or so. At that point in time when the map becomes obsolete, you can easily make changes to the map if your designer has provided you an editable map file. Ask what options you would have in making alterations so you can keep current.

Also consider obtaining a method of getting your map illustration out in print- but also for any website your business may be running. Integrating the illustration with your website will give you easy exposure to potentially millions of visitors. However, don’t neglect your region, and always keep printed maps and encourage clients to take them. In a sense, they act very much like business cards, only more subtle.

Final Thoughts

Map illustrations of a business can be obtained through the appropriate designers if you don’t have the skills to do the task. Designers can be found over the Internet, where you can get connected to a designer for your budget in just a bit of time searching.

Learn more about architectural illustrations and Pictorial maps.